SEO FOR PLUMBING COMPANIES

Search engine optimization is defined by Oxford Languages as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

This broad idea includes many detailed components, such as keyword research implementation, optimization of metadata, writing accurate and keyword friendly webpage content, and much more. These practices account for the terms potential customers are using when searching for plumbers, and uses that data to improve the quality and quantity of traffic to your website through organic search results.

As a plumber, you know that many people turn to search engines, such as Google or Bing, when they are in need of assistance. Ensuring your website works well with these search engines so they are able to share your company with users is the first step to getting more leads and more phone calls. SEO, and the organic traffic it can produce, should be the core of your digital marketing strategy.

It’s not just enough to open a business and have the phone number in the phonebook anymore. To generate more revenue, you need to reach out to your target market where they are. An effective for you to create awareness for your plumbing business and get more appointments is through search engine optimization. 

By focusing on keywords your potential clients are using when they search for plumbing-related info online, you are putting your business in front of them. Well-implemented SEO is a surefire way to drive more traffic and attract more clients.

Customers use search engines to locate products and services all day, every day. They type in words or phrases (keywords) in Google’s search field and choose only from the list they are shown. If your website is not optimized for search engines, potential clients will not know about your plumbing business. You can post as much content as you want, but if none of it is well optimized, it will be extremely difficult for your customers to find you. 

No traffic means no conversions. SEO can help you build more awareness for the types of plumbing services you are offering, connect you with customers, and grow your business.

Search engines have three primary functions:

1. Crawling
2. Indexing
3. Ranking

Crawling is the first step where search engines send out crawlers to find fresh and updated content. A piece of content could be an article, video, image, or a PDF file. Robots or spiders then fetch these web pages and add them to an internal index (Indexing). The index is an enormous database of new and updated URLs – it is what search engines reference when a user looks for information.

When a potential client performs a search for “plumbing,” search engines will then search through their index for the most relevant content, and then orders that content to best match the user’s search query. The process of ordering the list is called Ranking. Google believes that when a webpage is ranked higher, it means that the content accurately matches the search query and is relevant.

Keywords are the underlying principle of search engine optimization. To get more traffic, you need to write about what users are searching for on the internet. For your SEO to work, you must research what keywords you want to rank for and build content around these words or phrases. It is important to only publish high-quality content on your website. Google will view you as a credible resource when you post valuable content and will be more likely to suggest your website to users. 

You also need to incorporate other elements to SEO such as accurate headlines, meta descriptions, alt attributes to get more traffic. Writing good headlines and meta description are two of the most important elements in SEO. Algorithms will analyze whether your headlines match the keyword the user searched for and uses this to display accurate results. Meta descriptions are for the users — it shows them a 2 or 3-sentence summary of your content. A compelling meta description attracts a visitor to your site.

Technical factors effecting the overall performance of your site, such as page speed, and mobile optimization also change the way Google sees and ranks your website. If your website offers users a poor experience, and they leave quickly without interacting with anything, it shows search engines that users are dissatisfied with the results of the search and may rank you lower.

As you learn more about SEO, you’ll see repeatedly that it all comes back to keywords. Keyword research is the process of understanding what your potential customers want when looking for content online. You need to be able to analyze, compare, and prioritize the best keywords that will give you higher rankings in search engines.

An effective way to find the best keyword is by using keyword research tools. One good example is the Google Keyword Planner — just enter words or phrases and it will show you the search volume which is the average number of times a certain keyword is searched every month; Clicks or the monthly average number of clicks on a word or phrase; the traffic potential of each keyword and the difficulty of each keyword.

On-page optimization is when you optimize individual web pages to earn higher search engine results. Google will think a webpage is highly relevant when it contains the exact same keywords in the user’s search queries. However, keep in mind that there’s more to on-page optimization than just stuffing your content with the right keywords. The ultimate goal of a search engine is to deliver relevant content that a potential customer can use.

Content Marketing

One of the best ways to drive more traffic to your website is by providing informative and compelling content to your target market. Consider publishing plumbing-related content consistently on your website’s blog, so you become a leader in the industry. People who view you as an expert will be more likely to turn to you if they need help with their plumbing. 

Make sure that you utilize keyword research when publishing content. Your website will appear on the search engine results pages when Google realizes that your content provides value to your users. 

Launch a Mobile-Friendly Website

Do you know that there are 3.5 billion smartphone users worldwide? This means that users nowadays turn to their phones for information. Google also crawls mobile-friendly websites first, so if you want to rank higher, it’s important to make sure your website is accessible to users on mobile devices. 

Webpage Loading Time

Loading time can affect your conversion rates. Close to 70% of consumers admit that page speed impacts their willingness to purchase something online. And with each additional second of load time, website conversion drops by an average of 4.42%. 

Consumers are more likely to trust websites that have fast load times. Also, it contributes to a good user experience and the latter is one of the ranking factors in SEO.

As you learn more about SEO, you’ll see repeatedly that it all comes back to keywords. Keyword research is the process of understanding what your potential customers want when looking for content online. You need to be able to analyze, compare, and prioritize the best keywords that will give you higher rankings in search engines.

An effective way to find the best keyword is by using keyword research tools. One good example is the Google Keyword Planner — just enter words or phrases and it will show you the search volume which is the average number of times a certain keyword is searched every month; Clicks or the monthly average number of clicks on a word or phrase; the traffic potential of each keyword and the difficulty of each keyword.