WHERE PLUMBING OWNERS GO FOR STRAIGHT TALK DIGITAL MARKETING SOLUTIONS

SO, HERE’S THE TRUTH!

Running a business is hard! What makes it easier and worthwhile is the desire on your part to do whatever you can to grow your business in a way that works for you, your employees, your customers and your community. You have the drive and motivation to work hard to make it happen, or you wouldn’t be reading this right now!

But it comes at a cost. The cost is your time, money and your emotions as triumphs and setbacks can happen on a daily basis.

Here’s where we come in. We want to partner with you so that we can help you continue to move in the right direction – Straight Up! Being a good partner to us, means not always telling you what you WANT to hear, but what you NEED to hear. Here are some of the most common “CROOKED TALK” solicitations and Plumb’s STRAIGHT TALK solutions.

HAVE YOU EVER HEARD THIS BEFORE?

“I can guarantee you will rank on the top page of Google.”

STRAIGHT TALK TRUTH
Don’t believe it baby. No one (not even Google’s founders Sergey Brin and Larry Page) can guarantee a #1 ranking on Google. Getting to the top of Google should never be guaranteed. In fact, if someone says they can do this, consider it a red flag, and run! Getting to the top of Google involves multiple factors of your website & content in addition to the user which includes prior search history, device, time of day, location and more!

"Your pretty, brand-new website will automatically bring in business."

STRAIGHT TALK TRUTH
Looks aren’t everything. Even the best functioning and aesthetically pleasing website can’t bring you the results you need without marketing that site on search engines, starting with Google. The main priority of Google is serving its search engine users the best possible website related to any keyword, phrase or product. Content is still considered king, and the more your content caters to what the end user is search for in an efficient way- Google will take notice and will send more users your way!

"Plumbing businesses don’t need social media."

STRAIGHT TALK TRUTH
I’d like to get to know you before you’re in my home. Most folks prefer to do business with people they already know. Your social media presence offers potential customers an accessible way to meet your team and learn about your business on platforms they’re already familiar with. With the addition of social media advertising, it’s easier than ever to reach new audiences. Our team is familiar and well-versed in both the organic & paid content you need on social media to drive brand recognition and make your end users feel comfortable hiring you!

"Send me your copy, it’s good enough."

STRAIGHT TALK TRUTH
There’s a reason you never hear “Content is a Pauper”. The expression “Content is King” still rings TRUE. Good content is like the water flawlessly running through a plumbing system, everything works efficiently and produces an intended result. Today content has to be written for people AND Google – here’s where the art comes in. Before we write any of your website’s updated content, we perform competitive intelligence analysis that takes into account the most notable features, topics and designs of the already top ranking pages you’re trying to compete with. With this approach we’ll take most of the guesswork out of the question “will I get more traffic with this new content?”.

"Once we set up your Google Adwords account, you’re good to go!"

STRAIGHT TALK TRUTH
Set it and forget it only applies to that 90’s infomercial product. After we research the top performing Google Ads related to your products and services we then create your own Google Ads campaign. We’ve been doing this so long, we know what keywords your plumbing and/or HVAC business needs to start off with. After the first week of performance we’ll know what needs to be restructured, readjusted, rewritten to maximize your phone calls, chat prompts and form fills. As the data continues to come in, we can continue to produce better ads, remove low performing keywords and further optimize your return on ad spend!

"You’re not listed on Google My Business (formerly Google Local)."

STRAIGHT TALK TRUTH
Google’s calling, No one’s home! You’ve gotten them. At least once a month and sometimes once a week, Google calls saying your company is not listed locally on Google. The truth is, if you’ve set up LSEO properly and manually claimed & verified your location you ARE listed, and you can ignore all future calls. Google will absolutely 100% never reach out to you first regarding your Google Business location. Only the end-user can initiate a Google Business support phone call. Properly claiming, verifying & setting up your Google Business profile is a part of our SEO/Local SEO process!